The Horror Genre - Iconography
One of the most obvious ways that audiences recognise certain genres, particularly the horror genre, is through the iconography, or visual clues that show the audience what genre a film belongs to. This often includes aspects of mise-en-scene, such as a film's setting, the props on show and costumes the characters wear. In the horror genre iconography is really important because it is instantly recognisable to the audience, and creates expectations related to what will happen as the narrative progresses.
Settings
According to the ‘collider.com’ website, most horror films are set in isolated locations as this creates the expectation that the characters are alone, far from help, and that they cannot easily escape when the situation turns dire.
Often settings in horror films are abandoned places, most commonly in a remote area far from civilisation. Sometimes, however, these are urban environments that would usually be populated but are unusually empty, which makes these locations truly terrifying.
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Props are an important aspect of mise-en-scene, and audiences have clear expectations about the kinds of props they will find in a horror film. They help set the tone for the film, and many indicate the brutal and bloody violence that is common in the genre, or reflect a film's dealing with the supernatural (a common theme in the genre).
Some of the most iconic and frequently used props in the genre are weapons as horror films tend to have lots of death, blood and gore. Typically the weapons used in horror films are designed to cause the most pain, and are often more unusual than the guns found in action or crime films.
Other props, that aren’t weapons, are used to scare the audience, therefore the typical props include things that play on people's fears, such as those linked to the supernatural. Alternatively, props can also be scary because they are familiar or safe items which are used in an unusual way.

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