Advanced Portfolio - Marketing Campaign - Introduction

For my Advanced Media Production I will be creating a marketing campaign for a fictional genre film which will include:

• Two trailers (main task)
• A poster (minor task)
• A social media page (minor task)

Below is an example of a marketing campaign, for recent movie 'Barbie', which includes the types of materials I will be producing.

'Barbie' - Teaser Trailer

'Barbie' - Theatrical Trailer

'Barbie' - TV Spot

'Barbie' - Poster

'Barbie' - Social Media

'Barbie' - Instagram

'Barbie' - X

'Barbie' - Facebook

'Barbie' - Tik Tok

Before I decide what genre I’m going to work in I will complete research and planning into the conventions of posters, social media pages and trailers from a range different genres to find out the similarities in conventions, so that I can include these in my own versions to make my marketing materials as authentic as possible. I will be recording my research on different blogger posts.