My Chosen Genre for My Film Marketing Campaign

Now that I’ve looked at a range of different trailers, posters and social media pages for films from different genres I have realised that the conventions remain reasonably consistent. Looking at marketing materials from different genres has helped me decide which genre I want to work in, and I have chosen the horror genre.

I am going to conduct some detailed research into the genre, looking at a number of different aspects of film that I feel can be influenced by the genre that a movie belongs to, so that I can incorporate these aspects of genre into my marketing campaign for my film. Once I have researched the horror genre in detail, I will look at some trailers, posters and social media pages of horror films to see if the conventions I have spotted are affected by genre.

Here are some of the things that I will be researching to get a better understanding of the horror genre, so I can incorporate these into my marketing materials: 

• Iconography
• Narrative structure 
• Character types 
• Intended effect 
• Film language 
• Music 
• Themes 
• Famous films
• Hybrid films