Closer Analysis of TV Spots - Introduction

TV spots for films are short promotional trailers that are typically 30 seconds to 1 minute in length (though they are sometimes even shorter than 30 seconds), and are used to advertise upcoming movies just before the film is due for release in cinemas. They are typically shown during commercial breaks on television, hence the name. They are also frequently posted online, such as on YouTube or social media platforms, as part of a film's viral marketing campaign. TV spots are designed to generate interest and excitement for the upcoming release, and often include 'eye candy' highlights of key action scenes, characters and special effects. The editing is generally very quick and the release dates are very specific, such as 'In cinemas now' or 'This Friday'. Usually a number of TV spots are released during the week that the film will hit cinemas, with each new TV spot either focusing on a different aspect of the film or introducing one or two previously unseen images from the film.

To analyse Tv spots further I am going to look at two films: ‘Till’ and ‘Lightyear’.

'Till'

'Lightyear'