Analysing Horror Trailers 3 - 'Midsommar'

The final trailer I am going to analyse in terms of horror film conventions is for the film 'Midsommar'.

           

The trailer for 'Midsommar' contains the following horror film conventions:

• Production company ident from company associated with making films from the horror genre (A24)
• Sinister non-diegetic music
• Iconography typical of the 'folk-horror' sub-genre
• Font typical of the genre (serif, ancient)
• Title card featuring director associated with making films from the genre (Ari Aster)
• Slow zooms to create tension and suspense
• Title cards reference other films from the genre ('Hereditary')
• Fades to black
• Low-key lighting
• Bird's-eye-view shots, typical of the genre (suggesting events are out of the characters' control)
• Isolated setting (woods in Sweden)
• Typical storyline of the folk-horror sub-genre - city interloper drawn into a weird pagan cult
• Impact sounds to unsettle the audience
• Scenes of horror (blood, sacrifice)