Closer Analysis of TV Spots - 'Lightyear'

The next TV spot I am going to analyse is for 'Lightyear'.

         

The TV spot for 'Lightyear' contains the following typical conventions:

• Short length (30 seconds)
• Production company logos/idents (really briefly at the start)
• Exciting action shots from the film
• Exciting tense and dramatic music
• Very fast editing
• Specific release date
• Tagline spread across trailer
• Title of film, towards the end
• Voiceover man
• Age rating