Comparing Trailers 1 - 'The Dark Knight Rises

Below is a list of each of the conventions found in the different types of trailers for 'The Dark Knight Rises'.

TV Spot

          

• Production company logos
• Loud impact sounds
• Images from across the film
• Lots of eye candy 
• Title of the film 
• Release date (imminent - 'In 4 Days', 'Friday')
• Reviews 
• Voiceover (characters and voiceover man)
• Doesn’t reveal plot
• Rapid editing 
• Age certificate
• Social media
• Formats (IMAX)

Teaser Trailer

             

• Production company logos/idents
• Loud impact sounds
• Dramatic music
• Tagline 
• Images from across the film
• Reused footage from previous films
• Fades to and from black 
• Voiceover (character)
• Name of director 
• Names of actors 
• Some plot revealed 
• Title of the film 
• Vague release date ('Summer 2012)
• Formats (cinema and IMAX)
• Credits
• Website

Theatrical Trailer

               

• Shots from the film (montage)
• Loud impact sounds
• Dramatic music
• Production company idents 
• Introduction of the main characters
• Fast editing at times, contrasted with slower editing at other times
• Fades to and from black
• Eye candy 
• More plot revealed 
• Exciting music 
• Name of director
• Specific release date ('July 20') 
• Taglines
• Title of film 
• Name of actors
• Credits 
• Format (IMAX)
• Website and social media
• Production company logos