Comparing Trailers 2 - 'Psycho'

Below is a list of each of the conventions found in the different types of trailers for 'Psycho'.

TV Spot

                

• Shots from the film
• Name of film (twice)
• Sinister, non-diegetic music 
• Tagline
• Director's name 
• Doesn’t reveal plot
• Cameo appearance by the director

Teaser Trailer

                 

• Voiceover (character)
• Loud impact sounds
• Sinister non-diegetic music
• Reveals some plot 
• Shots from the film 
• Quick pace of editing contrasted with long takes
• Name of director
• Name of actors 
• Film title 

Theatrical Trailer

                 

• Shots from the film (montage)
• Loud impact sounds
• Sinister non-diegetic music
• Explanation of plot 
• Faster pace of editing
• Fades to and from black
• Voiceover (from the director and character)
• Cameo appearance by the director
• Introduced to all the main characters
• Name of director
• Name of film