Film Marketing Campaign for ‘Seven Devils’ – Evaluation
Film Marketing Campaign for ‘Seven Devils’ – Evaluation In terms of the representation of social groups, I have focused mostly on the representation of gender and age as this seemed most appropriate because of my chosen film genre, horror. Conventionally, films from this genre feature vulnerable female characters who are presented as victims, and dominant, dangerous and predatory male characters, who are presented as killers or the ‘monster’ character type so typical of the genre. In many ways I have chosen to challenge, and subvert, these conventions after noticing that more modern horror movies often feature stronger female characters, such as ‘the final girl’ character type. I do incorporate a female victim into my narrative, seen in the trailers and social media pages advertising my film ‘Seven Devils’, and I have chosen to represent her stereotypically; she is nervous about visiting t he house, and whilst she is not alone her n...
